As its name implies, search engine optimization is the practice of optimizing websites for discovery in search engines (Google, Yahoo, bing..) and, as a result, become more visible. Competition is fierce, but we're in good hands with us.
HERE'S A LITTLE CRASH COURSE ON SEO
Having a high page rank and showing up on the first results page in a search query will help increase the number of impressions, and visitors to your website.
There are countless ways to drive traffic to your website. Paid media, social media posts, and display advertising to name a few. But, when done well, SEO can provide an important — and cost-effective — strategy for organic growth. The key word here, being organic, meaning you know what potential clients are taping in the search bar. Word for word.
At Vice, we think like google, we will optimise your search results by thinking like a search engine. Google prefers high quality and above all unique content.
For example, avoid mistakes by not duplicating content, this is when very similar or identical content is found on several sources. Duplicated content has a negative impact on the ranking of search engines and that is why you should refrain from practicing copy and pasting.
We focus on consolidating content with beautiful written content, anchors, backlinks, meta descriptions and many more,
It's important to remember that 'anchoring' text gives support to your text. Like in any essays, one must cite the original source to make a point. This also applies to online content, this is carried out by inserting a clickable text from a hyperlink embedded in a web page. When you click on the anchor text, you are directed to its target URL.
A successful linkbuilding strategy results from an increase in the number and quality of backlinks. Since backlinks are exclusively external links, optimization does not take place on the web page itself but through the various contacts and connections with third-party web pages. Accumulating such recommendations from external sites via backlinks is one of the most important tasks of search engine optimization in Offpage (also called Off-site).
Always provide fresh content with anchors, it's a game changer.